Below is the activity report my team and I completed for our Senior capstone course called Public Relations Lab. It was a semester-long project in which we served as a Public Relations agency for a local business in Ithaca, New York called Balance Aromatherapy. The work I contributed to the project includes:
- SWOT Analysis
- Competitor Analysis
- Essential Oils Fact Sheet
- Medicinal Line News Release
- Website Recommendations
- Social Media Recommendations
- SWOT Analysis
- Competitor Analysis
- Essential Oils Fact Sheet
- Medicinal Line News Release
- Website Recommendations
- Social Media Recommendations
balance_aromatherapy_final.pdf | |
File Size: | 8543 kb |
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In the Fall of 2013, I took a course called Sales and Sales Promotion. Our final project was to develop an integral promotional plan to promote a mature and dormant brand in order to increase sales. Our brand was the woman's fragrance, Charlie. I worked on the consumer promotions and trade force promotions.
In the Fall of 2013, I took a course called Advertising, Copyright, and Art Direction. Below is the title of our final project which was to create a new advertising campaign for the board game, Monopoly.
The work I contributed to the project includes:
- Situational Analysis
- Research (Secondary and Primary)
- Target Market Analysis
- Creative Execution ("Monopoly Scholarship Award")
- Creative Brief
The work I contributed to the project includes:
- Situational Analysis
- Research (Secondary and Primary)
- Target Market Analysis
- Creative Execution ("Monopoly Scholarship Award")
- Creative Brief
Below are different news releases I wrote in my public relations course.
Sport Law in Australian Society
Research Paper
Research Paper